“Hearts and Minds: Israel and the Battle for Public Opinion,” by Nachman Shai

SUNY Press. 284 pages. Hardcover $85.00.  

Review by Philip K. Jason

Hasbara, or Israel’s social diplomacy, is the focus of Knesset member Nachman Shai’s excellent study Hearts and Minds, winner of the 2013 Yitzhak Sadeh Prize for Military Literature. According to Shai, hasbara is what Israel’s leaders have neither taken seriously enough, nor implemented well enough throughout the country’s existence.

נחמן שי
Nachman Shai

 

 

Moving chronologically, Shai analyzes how Israel’s leadership has dealt with conflict. Though Israel has won many victories on the military front by exercising hard power, in the arena of soft power, or hasbara, Shai argues, resources have been either ineffective, reluctantly employed, or nonexistent. There are recent signs, however, of shifting attitudes. Public and private media and non-governmental organizations are playing a growing role in the battle for “hearts and minds.”

To read the full review, as it appears on the Jewish Book Council site, click here:  Hearts and Minds

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